Porsche: Roots in racing, not posing
This commercial from Porsche is clearly the result of selling too many Cayenne’s and 911 Cabriolets. I guess its targeted at those of us who like to race their Porsche’s, but have to put up with people thinking we are serious wankers because we drive and love the Stuttgart brand.
Not doubt Porsche does have a problem with its image though and its because they have chosen to rest on their laurels. Lets face it, Porsche’s motorsport glory days must have peaked around 1985 and you can’t trade on that forever, no matter how deep and glorious your racing roots are. Clever marketing will only take you so far.
Perhaps instead of beautiful commercials that celebrate the past, maybe a commitment to outright victory in the WRC, Dakar, LeMans or F1 might the best approach to authentically re-establish the brands core values?
Lets pray that in 50 years time the Porsche ads don’t read: Porsche: Roots in posing, not racing
Discuss.
Images: Porsche.com
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Spot on Rich. One must wonder why Porsche isn’t more involved at the race track. Just look at the Dakar with BMW and VW competing, where are Porsche with the Cayenne? Seems like an ideal chance to give that model some credibility and appease Porsche purists.