Retro Porsche Advertising
This piece of retro advertising opens with a dream. A dream that I am sure we all share in one form or another: that of finding our perfect car resting peacefully in a barn somewhere, waiting to be picked up for a pittance.
It is from a simpler and more elegant, if not more advanced, era of advertising. A far cry from the full screen, full volume flash ads that we fight daily to purge from our interwebs. A branding exercise, it sells Porsche itself, leveraging an impressive commercial and racing history and attempting to give the company a personality and a dream that everyone can relate to: genuine people, proud of their work and striving to be their best. Lovers of cars and motorsport working to make a car for those like themselves, a driver’s car.
Have a read, reminisce and enjoy!
Maybe I shouldn’t be concerned that my petrol light is always on. A mint 550 Spyder may be waiting for me to run out!
Via John Shingleton