Video and Photo Gallery:The 2010 Pirelli Calendar
Pirelli, the official F1 tyre supplier have been producing the Pirelli Calendar since 1964 and the 2010 edition is certainly a worthy addition to the series.
The Pirelli Calendar is a trade-only publication famous for its limited availability. You can’t buy one: it is only given as a corporate gift to important Pirelli customers and celebrity VIPs.
The Pirelli Calendar is perhaps one of the last bastions of political incorrectness where it’s completely OK to associate your brand with “girly” calendars usually found in suburban workshops. What makes it OK is that the girls are delicious supermodels and the photographers are the world’s best fashion snappers. Therefore it’s no problem to show lots of tits and ass in the calendar. Rather than being smutty, it’s considered glamour photography—which just may contain “artistic nudes”.
Michelin positions its brand with the world’s best restaurants, whilst Pirelli positions its brand with the world’s sexiest ladies. Which one shall I fit to my road car?
Photos after the jump