Video + Photos: 2012 Pirelli Calendar
Formula 1 tyre supplier Pirelli has been wowing and shocking the world since 1964 with “The Cal”, the infamous Pirelli Calendar
The brief is simple. Commission leading photographers to capture the world’s most beautiful women on film for the exclusive calendar, which is only available as a gift, for royalty, celebrities and VIP customers.
Mario Sorrenti is the first Italian photographer to shoot the illustrious spread for the tyre manufacturer.
The models featured include Kate Moss, Milla Jovovich, Isabeli Fontana, Natasha Poly, Saskia de Brauw, Lara Stone, Joan Smalls, Guinevere van Seenus, Malgosia Bela, Edita Vilkevicute, , Margareth Made, and Rinko Kikuchi.
In an age of political correctness it’s interesting to see Pirelli continue to back this type of project.