Motorsport tragics are a rugged lot, enduring every conceivable weather condition for an extended trackside vigil requires incredible dedication. Like soldiers, fans are laden with enough gear to survive the most hostile environment, and like …

These wonderful retro race posters are from Parisian art director, graphic designer and photographer, Pierrick Jégou.
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Back in 2009, we revealed our 10 favourite motorsport liveries – those racing-car paint jobs or corporate identities that really floated our boats in period and continue to stir those retro juices. And, unsurprisingly, the …

The 1984 Dutch Grand Prix may not be the most memorable race in Formula 1’s history, but for many personal reasons it was extremely significant.
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Check out these old Motocross and Supercross programs from the 70s and 80s. The collection includes a program from the first ever supercross event in the USA ” The Superbowl of Motocross ” which was …

One of my favourite things about being in Melbourne over the Formula One weekend is walking around the city streets to the soundtrack of howling Formula One motors bouncing off the buildings. It’s incredibly atmospheric.
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Super Bowl commercials have become an institution; rivalling the popularity of the match itself and lighting up social media with passionate conversations world-wide. Yesterday’s game reached a record audience of 111.3 million people and Fiat …

I received this interesting press release last week, which outlined the story behind the 100% brand. Its a logo I remembered, as during the the mid 1980s my heroes included US motocross legends …

Back in the early 1990s Barry Sheene and Dick Johnson became household names in Australia, thanks to a series of TV commericals for Shell.
In this interview, Andrew Denton talks to them about shooting the commercials, …

Racing is high adventure. And this alone is enough to account for racing’s incredible popularity.

While not exactly classic ads in design or execution, this collection of advertisements illustrate how sponsors love being associated with a winner – even if the connection is tenuous in some instances.
The 1977 Hardie-Ferodo 1000 …

I had forgotten about this series of TV commercials from Shell Australia. This ad called “sock”, captured two racers who have the gift of the gab, Barry Sheene and Aussie V8 legend, Dick Johnson.
Both men …

I love this ad. I think its fabulous that the Barbour brand is doing  authentic work and using its motorsport heritage so successfully. Its also impressive to see what guys can do on twin shock …

For the 1982 24 Hours of Le Mans, the then American owned BFGoodrich tyre company backed a two car campaign on the legendary French race. Both Goodrich entries would compete shod with the high performance …

Thousands of images dating to the earliest days of Ford Motor Company are being hauled out of the Ford archives and licensed for sale for the first time.
FordImages.com features more than 5,000 images …