Exclusive: Sir Jackie Stewart Previews the FIA Formula 1™ World Championship 60th Anniversary Celebrations
March 8, 2010 – 6:46 AM | No Comment

Sir Jackie, you’re a regular visitor to Bahrain and its Grand Prix but this year it’s the venue of the 60th anniversary celebrations of the world championship.  How special does that make this year’s event …

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Articles tagged with: Advertising

Campaign Review: Porsche Panamera – welcome to the family
February 15, 2010 – 7:01 AM | No Comment
Campaign Review: Porsche Panamera – welcome to the family

Thundering across the dry flats comes a Porsche lover’s wet dream come true, expelling a tree of dust.
It’s a spectacular cavalcade of horsepower. A stunning pairing of power and beauty. And it’s all to borrow …

Porsche: Roots in racing, not posing
January 6, 2010 – 9:25 AM | One Comment
Porsche: Roots in racing, not posing

This commercial from Porsche is clearly the result of selling too many Cayenne’s and 911 Cabriolets. I guess its targeted at those of us who like to race their Porsche’s, but have to put up …

Classic Ads- James Hunt and “Morecambe and Wise” for Texaco 1977
November 14, 2009 – 8:47 AM | 2 Comments
Classic Ads- James Hunt and “Morecambe and Wise” for Texaco 1977

These two classic Texaco commercials feature Eric Morecambe, Ernie Wise and 1976 World Champion James Hunt.
They are both bloody funny and were produced by the legendary and highly influential British ad agency Collett Dickenson …

Special Edition RC Cola Cans, Portland IndyCar 1986
October 25, 2009 – 8:48 AM | No Comment
Special Edition RC Cola Cans, Portland IndyCar 1986

I just came across this set of Royal Crown Cola Special Edition cans.
It seems that each year in Portland, Oregon, USA there is a thing called the Rose Festival.  Well in back in 1986 RC …

The Duel – Steve vs Lewis
October 14, 2009 – 1:57 PM | No Comment
The Duel – Steve vs Lewis

This clip isn’t new, however anything that includes footage from Le Mans gets my vote.
To celebrate 40 years since the release of the timeless TAG Heuer Monaco watch,  The Duel showcases two of the companies …

Team Green vs the Bumblebee
September 7, 2009 – 2:53 PM | 4 Comments
Team Green vs the Bumblebee

Ever wondered how racing Kawasaki’s ended up green, or where Yamaha’s “bumblebee” graphics came from?
Well I have found the answer!  A long time Kawasaki and race team employee named Steve Johnson shed some light on …

Luscious liveries
August 19, 2009 – 10:04 PM | 7 Comments
Luscious liveries

Ever since corporate sponsorship arrived in motorsport in the 1960s, certain brand names and their colour schemes have taken on a certain synonymity. Everybody has a favourite livery or paint job – one that stirs …

The adventures of Moto-Bike Mike
August 8, 2009 – 9:00 PM | 2 Comments
The adventures of Moto-Bike Mike

The explosion of dirt biking in the 1970s  kickstarted other sporting movements, most notably the BMX craze.
Back in the mid 70s Yamaha decided it could cash in on the BMX trend and launched the Yamaha …

Honda: The Power of Dreams
August 1, 2009 – 7:22 AM | No Comment
Honda: The Power of Dreams

I love Hondas. My first motorised machine was a 1973 Honda QA50. A completely awesome bike when you are four years old.  After that, I owned a 1974 MR50 and these days a 1985 TLR …

Castrol Six Hour Official Program 1975
July 28, 2009 – 10:03 AM | 3 Comments
Castrol Six Hour Official Program 1975

The design of the official program from the 1975 Castrol Six Hour Production Race “…was branded an acid trip from the more conservative sections of the Willoughby District Motor Cycle Club ” according to a …

Classic Motorsport Ads
July 15, 2009 – 8:58 AM | No Comment
Classic Motorsport Ads

Win on Sunday. Sell on Monday. Of course that’s a good start, but which car manufacturer or supplier has done the best job marketing its motorsport associations?
Adclassix.com specialises in original classic car ads and have just …

Kawasaki KX and KDX Ads 1980 – 1981
June 19, 2009 – 9:10 PM | 3 Comments
Kawasaki KX and KDX Ads 1980 – 1981

I know I’m probably alone on this one, but I just love advertising.
And I’m particularly fond of some of the fun print ads that  appeared in US motocross magazine like Dirt Bike and Motocross Action …

A Bike As Good As You Are Or Better!
September 2, 2008 – 11:36 PM | No Comment
A Bike As Good As You Are Or Better!

I had a good laugh at this 1979/1980 Kawasaki promotional video!
It features all the hype on every bike in the range from KDX to KX, they are all here.
Gotta love the MX fashioon back then, the …

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