I received this interesting press release last week, which outlined the story behind the 100% brand. Its a logo I remembered, as during the the mid 1980s my heroes included US motocross legends …

Back in the early 1990s Barry Sheene and Dick Johnson became household names in Australia, thanks to a series of TV commericals for Shell.
In this interview, Andrew Denton talks to them about shooting the commercials, …

Racing is high adventure. And this alone is enough to account for racing’s incredible popularity.

While not exactly classic ads in design or execution, this collection of advertisements illustrate how sponsors love being associated with a winner – even if the connection is tenuous in some instances.
The 1977 Hardie-Ferodo 1000 …

I had forgotten about this series of TV commercials from Shell Australia. This ad called “sock”, captured two racers who have the gift of the gab, Barry Sheene and Aussie V8 legend, Dick Johnson.
Both men …

I love this ad. I think its fabulous that the Barbour brand is doing  authentic work and using its motorsport heritage so successfully. Its also impressive to see what guys can do on twin shock …

For the 1982 24 Hours of Le Mans, the then American owned BFGoodrich tyre company backed a two car campaign on the legendary French race. Both Goodrich entries would compete shod with the high performance …

Thousands of images dating to the earliest days of Ford Motor Company are being hauled out of the Ford archives and licensed for sale for the first time.
FordImages.com features more than 5,000 images …

1976 500cc World Champion Barry Sheene was once sponsored by the Faberge brand. As a result Barry was lucky enough  to star in this rather hilarious commercial for Brut 33.
The clip features the memorable line …

Although best remembered for riding triumphs and Huskys, Steve McQueen also loved his Japanese two stroke machinery.
In this clip Steve  rides the 1971 Honda CR250 Elsinore for a Japanese TV promotion.
The CR250 was called the …

I  had to really work the angles to include this video on Motorsport Retro as it contains no cars or tyres, plus it’s a year old. So my angle is this: Pirelli make tyres which …

The headline for this 1969 full page advertisement has real significance, given the prevailing direction of touring car racing in Australia at the time was racing along with increasing V8 powered pace.
The copy describes big …

Here we have a very early 60’s magazine advertisement for BP – featuring a fresh-faced Stirling Moss.
The International 100 was the headline event on an extremely hot summer day in late January 1961. This being …

American legend and two time Grand Prix winner,  Peter Revson “talks to parents” about the Aurora Monte Carlo AFX race set.
“You just can’t get any closer to real racing”

When New Zealand’s Graham McRae took out the 1973 Tasman Series he become the first – and only – driver to win the Series three years in a row.
His winning mount for 1973 was the …

The ‘tache is back, as British Formula 1 hero Nigel Mansell promotes Moneysupermarket’s car insurance comparison service in their latest TV advertisement.
Nigel shows the difficulties he has haggling for the cheapest car insurance policies over …

Aunger Wheels where something of a must have for the more sporting driver in 1970s Australia.
Here we have a ‘young Johnny Goss’ finding himself in the disturbing situation of his pit crew not being particularly …

I found this ripper ad on The Chicane Blog.
I’m guessing it’s from 1953 as it mentions Mike Hawthorn winning in France, which he did in ’53 aboard a Ferrari 500.
“From Sicily to Indianapolis from Monte …

This piece of retro advertising opens with a dream. A dream that I am sure we all share in one form or another: that of finding our perfect car resting peacefully in a barn somewhere, …

Thundering across the dry flats comes a Porsche lover’s wet dream come true, expelling a tree of dust.
It’s a spectacular cavalcade of horsepower. A stunning pairing of power and beauty. And it’s all to borrow …