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Shell Goes Retro With Magic Of Motoring Gear

Submitted by on February 12, 2009

Shell has followed Gulf Oil and Grand Prix Originals in offering a range of quality vintage clothing and accessories that reflect Shell’s rich racing heritage.

Using the brand name Magic of Motoring the range of products include jackets, bags, T shirts, race suits, art, models and much more.

Shell was a major sponsor of 1970 World Champion Jochen Rindt and the collection features the LM Jacket, named after the Ferrari 275 LM that Rindt drove brilliantly to victory in the 1965 24 Hours of LeMans.

The details are what really make this jacket special. It features the old school Shell X-100 racing fuel patch on the breast, red racing stripes down the sleeve complete with the vintage Shell logo and on the back Shell is printed in large red letters and finally the  “5 cans” graphic is included on the lining. Nice.

Other great products include retro Shell race suits that can be custom embroided with your name and a range of T Shirts.

The T Shirts are to commemorate the series of “Shell Successes” publications from the Fifties and Sixties which Shell produced in celebration of motor sport victories fuelled by Shell.

It doesnt stop there, with the team also appearing at Historic events with Shell retro garages.

I wonder which brand will be the next to cash in on their successful racing past?

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