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Classic Ads: Barry Sheene and Dick Johnson for Shell

Submitted by on March 15, 2011

I had forgotten about this series of TV commercials from Shell Australia. This ad called “sock”, captured two racers who have the gift of the gab, Barry Sheene and Aussie V8 legend, Dick Johnson.

Both men were household names in Australia in the 1990s and Shell capitalised on their reputations for fun, blokey,  humour.

At the time Dick was into more than a decade of loyal Shell sponsorship of his Dick Johnson Racing Team and Barry was a a commentator for Channel Tens V8 Supercar coverage.

The tone of the ads is fabulous and deservedly, they have become classics.

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